Its packages for four- and five-star hotels sold out within two hours. The Intercontinental was the most popular choice of hotel, followed by the Grand Copthorne Waterfront.
Most of the fans who booked through Klook were from the Philippines, mainland China and Indonesia, followed by Hong Kong; Hongkongers were the most likely to book five-star hotels, according to Mr Kenny Sham Ho-ki, general manager of Klook Hong Kong and Macau.
Accor, the largest hotel group in Singapore, with over 30 properties under several brands, has also noticed the Taylor Swift effect.
“Within the economy segment, we are already witnessing an upsurge in hotel bookings over March 2024, with some properties already fully booked over the Taylor Swift concert dates,” says a spokesman for Accor Asia.
The group has seen a similar surge in interest for its Sydney and Melbourne hotels coinciding with Swift’s concert dates in Australia next February.
Bookings for Sydney, where the singer will play four nights at the aptly named Accor Stadium in front of a total of 300,000 people, are up 180 per cent, while those for Melbourne are up tenfold compared to the previous year, the chief executive officer of Accor Pacific, Sarah Derry, says.
Back in Singapore, Marina Bay Sands is preparing to lure Taylor Swift fans with yet-to-be-unveiled “exclusive packages” and “fringe activities” to tie in with her concerts.
If you are not a Swiftie, Blink or member of the Army or Beehive — as BTS and Beyoncé fans, respectively, are known – you may want to avoid places where the stars are in town. In an era of dynamic pricing, hotel room rates rise to the occasion. SOUTH CHINA MORNING POST
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